In Oslo, pop-up stores are rare, but you can find one between the design- and coffee shops at the top of Grünerløkka. Is It So Collective is a creative pop up consultancy; a place where different pop-up concepts can be showcased for a period of time ranging from a day to four weeks.
The bright minimalistic interior creates a space where designers, artists, brands and other creative entrepreneurs are given the opportunity to showcase their concept without the financial obstacles. It also gives the people of Oslo an ever-changing view on the upcoming talents of their city, and adds color to the neighborhood.
Is It So Collective started with showcasing a pop-up clothing store, a photo exhibition and the work of upcoming illustrator Anniken Askeland. They have continued hosting many concepts and products amongst which are handcrafted lamps by Erica Marley, ‘Faces’ by Julie Tørrissen, Danish Design: By Hoff, blankets by Mandal Weaving, Admir Batlak‘s pop-up shop & Showroom, Paper Collective’s pop-up shop, a Norwegian art exhibition, and most recently: No Sleep Until June.
With ever less space in their agenda, It Is So Collective is definitely worth to walk by!