European Mobility Week 2016 will be focusing on ‘Smart and sustainable mobility – an investment for Europe’, referring to the close ties between transport and economics. The benefits of smarter mobility apply across the board – from the public to the private sector, from society at large to the individual. In 2016, the initiative is encouraging local politicians and the public to look at smart and sustainable mobility as an investment for Europe.
The campaign is the perfect opportunity to present sustainable mobility alternatives to citizens, to explain the challenges that cities and towns are facing in order to induce behavioural change and make progress towards creating a more sustainable transport strategy for Europe. Since 2002 has sought to influence mobility and urban transport issues, as well as improve the health and quality of life of citizens. The campaign also gives citizens the chance to explore what the role of city streets really is, and to explore concrete solutions to tackle urban challenges, such as air pollution.
Local authorities are strongly encouraged to use the Week to test new transport measures and get feedback from citizens. It is also an excellent opportunity for local stakeholders to get together and discuss the different aspects of mobility and air quality, find innovative solutions to reduce car-use and thus emissions, and test new technologies or planning measures.
Murcia (Spain) and Malmö (Sweden) have been announced as the winners of the 2016 editions of the European mobility week this year. Murcia was congratulated for taking steps to promote active modes of travel such as walking and cycling. Malmö received particular praise for their commitment to creating a multimodal transport network, making it easier to complete journeys sustainably.